We switched Kensa from light mode to dark mode, ramping up the contrast to push our blue tones deeper and vibrant greens brighter, keeping just a touch of electric blue for special occasions. A digital-first approach allows us to embrace previously problematic colour choices with more conviction.
Primary Palette
Dark Gradient: Hex: 266DFF > 2B0B55
Light Gradient: 0255FF > 0255FF
Secondary Palette
Kensa Blue
HEX:
#00C2FF
RGB:
R 0 G 194 B 255
CMYK:
C 63% M 4% Y 0% K 0%
Lime Green
HEX:
#BAE220
RGB:
R 186 G 226 B 32
CMYK:
C 32% M 0% Y 100% K 0%
White
HEX:
#FFFFFF
RGB:
R 255 G 255 B 255
CMYK:
C 0% M 0% Y 0% K 0%
Dark Text
HEX:
#3C3C3C
RGB:
R 60 G 60 B 60
CMYK:
C 0% M 0% Y 0% K 76%
Balance of Colours
Our brand palette combines vibrancy with depth to create impact. This grid represents how our colours should be balanced. Our Sky Blue and Lime Green are used as minimal accent colours, while the Dark Gradient is used generously as a full background.
